Industrial Toys Raises $5M From Accel To Build Tablet Games For Serious Players


Industrial Toys , the tablet and mobile gaming startup led by Bungie Studios co-founder Alex Seropian (Bungie was behind the enormously successful Halo franchise), is announcing that it has raised $5 million in Series A funding from Accel Partners.

Accel’s Vas Natarajan, who’s joining the Industrial Toys board, said that when there’s “a big platform shift” in gaming, it creates new opportunities to build “big, independent game companies.” In this case, even though the firm has already made big bets on Angry Birds-maker Rovio and Clash of Clans-maker Supercell (among others), Natarajan suggested there’s still room for a tablet-focused developer that’s less focused on casual gamers and more on the “core” gaming audience.

“I wouldn’t say that core gamers have been left on the sidelines,” Natarajan said. “I would say, in some ways, they’ve been a little bit underserved.”

Industrial Toys plans to release a beta version of its debut…

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